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Latest news, analysis, and insights
Canon Is Dropping a Major Cinema EOS Firmware Update and It Is Genuinely Useful
Canon announced a sweeping firmware update for the C400, C80, C70, C50, and R5 C at NAB 2026, adding iris ramp compensation, new USB remote control, SRT auto-reconnect, and more.
Canon's New Cine-Servo 40-1200mm Is an 80K Monster With a Built-In 1.5x Extender
Canon has announced the Cine-Servo 40-1200mm T5.0-10.8, the world's longest focal length cine-servo lens, and it is a direct replacement for the legendary 50-1000mm with some big upgrades.
Tamron 35-100mm F2.8 Fills the Gap We Did Not Know We Needed
Tamron has announced a 35-100mm F2.8 constant aperture zoom for Sony E-mount and Nikon Z-mount, targeting hybrid shooters who want something between a standard zoom and a telephoto.
Tamron's New 25-200mm G2 Is the Travel Zoom Sony Shooters Have Been Waiting For
Tamron has announced the 25-200mm F2.8-5.6 G2 for Sony E-mount, an 8x all-in-one zoom with an updated optical design and faster autofocus. Still the only lens you might need on a trip.
Canon Drops Two Wild RF Wide-Angle Lenses and We Are Genuinely Excited
Canon has announced the RF 14mm f/1.4 L VCM and the RF 7-14mm f/2.8-3.5 L Fisheye STM. Two ultra-wide lenses that take very different approaches to the wide end of the RF system.
Sigma's AF Cine 28-105mm T3 FF Is Finally Shipping and It Could Change Indie Cine Zooms
Sigma's second autofocus cinema lens, the 28-105mm T3 FF zoom, is hitting shelves this week at $3,399. Full-frame coverage, T3 across the range, and proper AF for documentary shooters.
ARRI Gets Acquired by Riedel Group and the Cinema World Just Shifted
Thomas Riedel has acquired ARRI, bringing the legendary camera and lighting maker into the Riedel Group. ARRI stays independent and Munich-based, but the implications for live production are massive.
Atomos Just Acquired Flanders Scientific and the Monitor Game Will Never Be the Same
Atomos has acquired Flanders Scientific, the gold standard in reference monitoring, for a mix of cash and shares. Both brands will maintain independence heading into NAB 2026.
DaVinci Resolve 21 Just Landed and It Wants to Replace Your Photo Editor Too
Blackmagic drops DaVinci Resolve 21 with a brand new Photo page, AI-powered IntelliSearch and CineFocus tools, and hundreds of new features across every page.
Blackmagic Just Dropped the URSA Cine 12K LF 100G and an Immersive Cinema Camera at NAB 2026
Blackmagic Design's NAB 2026 livestream delivered two massive camera announcements: the URSA Cine 12K LF 100G for live cinema production and the world's first immersive cinema camera for live broadcast.