Buying Guide / Fujifilm
EST. 1934 / Tokyo, Japan / X MOUNT

Fujifilm

Fujifilm blends analog charm with cutting-edge tech. Their X-mount APS-C system is beloved for its film simulations and tactile controls, while the GFX medium format line makes large-sensor photography accessible. A favorite among street and portrait photographers.

Visit Fujifilm →
6
Product Lines
3
Buy Now
1
Neutral
2
Caution
0
Don't Buy
MEDIUM FORMAT / MEDIUM FORMAT / FLAGSHIP

GFX 100

Current model: GFX 100 II
Neutral
$7499
Current Released
2023-09-12
Days Since Update
Avg Cycle
1573 days
Generations
3
Product Lifecycle Progress
Released Expected Update (~1573d)
Specifications
Resolution: 102 MP
Sensor: Medium Format
Max Video: 8K 30p
Type: Medium Format
Key Features
102MP medium format
8K video
AI subject detection
IBIS
Generation History
GFX 100 2019-05-23
$9999
First 100MP medium format with IBIS
GFX 100S 2021-01-27
$5999
Compact 102MP body — half the size of GFX 100
GFX 100 II 2023-09-12
$7499
8K video, AI subject detection, faster processor
Our Take
Fuji's medium format flagship. Mid-cycle with no strong replacement rumors.
MEDIUM FORMAT / MEDIUM FORMAT / PROFESSIONAL

GFX 100S

Current model: GFX 100S II
Buy Now
$4999
Current Released
2024-05-16
Days Since Update
Avg Cycle
1205 days
Generations
2
Product Lifecycle Progress
Released Expected Update (~1205d)
Specifications
Resolution: 102 MP
Sensor: Medium Format
Max Video: 4K 30p
Type: Medium Format
Key Features
102MP compact body
Lightweight medium format
IBIS
Subject detection
Generation History
GFX 100S 2021-01-27
$5999
Made 102MP medium format compact and affordable
GFX 100S II 2024-05-16
$4999
Lighter, improved AF, lower price — best value MF
Our Take
Recently updated compact medium format. Excellent entry to GFX system.
MIRRORLESS / APS-C / FLAGSHIP

X-H

Current model: X-H2S
Caution
$2499
Current Released
2022-05-31
Days Since Update
Avg Cycle
1566 days
Generations
2
Product Lifecycle Progress
Released Expected Update (~1566d)
Specifications
Resolution: 26.1 MP
Sensor: APS-C
Max Video: 6.2K 30p
Type: Mirrorless
Key Features
Stacked CMOS sensor
40fps burst
6.2K ProRes
Subject detection AF
Generation History
X-H1 2018-02-15
$1899
First Fuji with IBIS, cinema-oriented
X-H2S 2022-05-31
$2499
Stacked CMOS, 40fps, 6.2K ProRes internal
Our Take
Fuji's speed flagship approaching 4 years. X-H3 likely on the horizon.
MIRRORLESS / APS-C / ENTRY

X-M

Current model: X-M5
Buy Now
$799
Current Released
2024-10-14
Days Since Update
Generations
5
Specifications
Resolution: 26.1 MP
Sensor: APS-C
Max Video: 6.2K 30p
Type: Mirrorless
Key Features
Vlog-focused
Compact design
6.2K video
Subject detection
Generation History
X-M5 2024-10-14
$799
Vlog-focused with 6.2K video capability
Our Take
Brand new content creator camera. Excellent value and freshly launched.
MIRRORLESS / APS-C / ENTHUSIAST

X-T

Current model: X-T5
Caution
$1699
Current Released
2022-11-02
Days Since Update
Avg Cycle
792 days
Generations
5
Product Lifecycle Progress
Released Expected Update (~792d)
Specifications
Resolution: 40.2 MP
Sensor: APS-C
Max Video: 6.2K 30p
Type: Mirrorless
Key Features
40.2MP compact body
Classic SLR style
3-way tilt screen
Film simulations
Generation History
X-T1 2014-02-28
$1299
Fuji's first weather-sealed SLR-style body
X-T2 2016-09-08
$1599
4K video, dual card slots, improved AF
X-T3 2018-09-20
$1499
X-Trans IV sensor, 4K/60p, phase-detect AF
X-T4 2020-02-26
$1699
Added IBIS and flip screen
X-T5 2022-11-02
$1699
40.2MP X-Trans V, returned to 3-way tilt screen
Our Take
Over 3 years old and past the average cycle. X-T6 likely approaching.
MIRRORLESS / APS-C / MID-RANGE

X-T50

Current model: X-T50
Buy Now
$1399
Current Released
2024-10-14
Days Since Update
Generations
1
Specifications
Resolution: 40.2 MP
Sensor: APS-C
Max Video: 6.2K 30p
Type: Mirrorless
Key Features
40.2MP compact
Film simulation dial
Lightweight
IBIS
Generation History
X-T50 2024-10-14
$1399
Dedicated film simulation dial, 40.2MP
Our Take
Recently launched compact mid-ranger. Fresh and feature-packed.
X GFX
← Back to Buying Guide