Lets Make Pixels

2026.05.08 / 5 min

Nikon Just Announced a 120-300mm f/2.8 With a Built-In Teleconverter and Our Wallets Are Scared

Nikon officially confirmed development of the NIKKOR Z 120-300mm f/2.8 TC VR S — an S-Line telephoto zoom with a built-in 1.4x teleconverter that turns it into a 120-420mm lens without ever leaving f/2.8.

2026.05.01 / 5 min

Samyang Drops the 14-24mm f/2.8 Onto L-Mount and Sigma Has a Real Problem

LK Samyang officially launched its co-developed Schneider-Kreuznach AF 14-24mm f/2.8 in L-mount on April 30. At 441 grams with 77mm filters and a rumored sub-$1,200 price, it is now the smallest and lightest constant-aperture ultra-wide on the system.

2026.04.16 / 4 min

Canon's New Cine-Servo 40-1200mm Is an 80K Monster With a Built-In 1.5x Extender

Canon has announced the Cine-Servo 40-1200mm T5.0-10.8, the world's longest focal length cine-servo lens, and it is a direct replacement for the legendary 50-1000mm with some big upgrades.

2026.04.15 / 4 min

Tamron 35-100mm F2.8 Fills the Gap We Did Not Know We Needed

Tamron has announced a 35-100mm F2.8 constant aperture zoom for Sony E-mount and Nikon Z-mount, targeting hybrid shooters who want something between a standard zoom and a telephoto.

2026.04.15 / 4 min

Tamron's New 25-200mm G2 Is the Travel Zoom Sony Shooters Have Been Waiting For

Tamron has announced the 25-200mm F2.8-5.6 G2 for Sony E-mount, an 8x all-in-one zoom with an updated optical design and faster autofocus. Still the only lens you might need on a trip.

2026.04.15 / 4 min

Canon Drops Two Wild RF Wide-Angle Lenses and We Are Genuinely Excited

Canon has announced the RF 14mm f/1.4 L VCM and the RF 7-14mm f/2.8-3.5 L Fisheye STM. Two ultra-wide lenses that take very different approaches to the wide end of the RF system.

2026.04.15 / 4 min

Sigma's AF Cine 28-105mm T3 FF Is Finally Shipping and It Could Change Indie Cine Zooms

Sigma's second autofocus cinema lens, the 28-105mm T3 FF zoom, is hitting shelves this week at $3,399. Full-frame coverage, T3 across the range, and proper AF for documentary shooters.

2026.03.30 / 3 min

DZOFilm Made More 1.5x FF Anamorphic Lenses

DZOFilm just opened pre-orders for the Arcana 1.5x anamorphic prime set at just over a grand per lens. Here is why we think these could be a game-changer for indie filmmakers.

2024.11.06 / 2 min